FYI, do you realize that only 18% of traditional TV campaigns generate a positive ROI
You can't just say it. You have to get the people to say it to each other.You can't buy attention anymore. Having a huge budget doesn't mean anything in social media...
-James Farley, CMO Ford
The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You've got to be willing to PLAY to PLAY.
BK Whooper sacrifice facebook application, which means:
- less than $50K investment
- more than $400K estimated return
- and 32million Free Media Impression
The social media tidal wave is here.
Are you swimming with the current?