. Thursday, February 25

This is about how social media touch every facet of business and is more an extension of good business ethics. There's a video down there that will shock your mind and change your marketing attitude. And I'm giving you a glimpse of what figures and numbers that the video tells.

FYI, do you realize that only 18% of traditional TV campaigns generate a positive ROI
You can't just say it. You have to get the people to say it to each other.
-James Farley, CMO Ford
You can't buy attention anymore. Having a huge budget doesn't mean anything in social media...
The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You've got to be willing to PLAY to PLAY.

BK Whooper sacrifice facebook application, which means:
  • less than $50K investment
  • more than $400K estimated return
  • and 32million Free Media Impression

The social media tidal wave is here.
Are you swimming with the current?